'Tis so,' said the Duchess: 'and the moral of that is - "Oh, 'tis love, 'tis love, that makes the world go round!"' 'Somebody said,' Alice whispered, 'that it's done by everybody minding their own business!' 'Ah, well! It means much the same thing,' said the Duchess, digging her sharp little chin into Alice's shoulder
The time it takes to make a decision increases as the number of alternatives increases ~ Hick's Law